Privacy Policy
At Zeerba, we prioritize safeguarding your privacy. As a USA-based entity, we operate under the legal framework, and our commitment to transparency and accountability guides our data practices. Throughout this document, we will refer to ourselves as "we."
This Privacy Policy aims to provide you with clarity regarding the collection, usage, and protection of your personal information. We believe in keeping things straightforward and comprehensible, and we encourage you to take a moment to review this document. Any alterations to our data processing procedures will be communicated to you promptly and transparently before implementation.
We hold the protection of your data in high regard, and we are dedicated to ensuring compliance with relevant privacy laws and regulations. If you have any queries regarding our practices or require clarification on any aspect of this policy, please don't hesitate to contact us using the information provided below.
What is the purpose of collecting personal data?
We collect personal information for various purposes, including:
- Fulfilling contractual obligations, such as providing goods and services.
- Enhancing the quality of services offered.
- Notifying you about any changes to products and/or services that may impact you.
- Conducting direct marketing initiatives.
- Enhancing marketing effectiveness.
- Optimizing our websites to deliver content more effectively.
- Monitoring website and/or app activity to identify usage patterns.
- Performing statistical analysis and market research.
Terms of Use
Consent
To facilitate the processing of your data by Zeerba, we rely on your explicit consent.
Contractual Obligation
Zeerba is obligated to process your data to fulfill the terms outlined in our agreement with you. This may involve fulfilling existing contractual obligations or preparing for future agreements where there's an imminent intention to formalize a contract.
Legitimate Interests
At Zeerba, we engage in data processing for legitimate business interests, encompassing the following objectives:
- Fulfilling contractual obligations, such as delivering goods and services.
- Enhancing the quality of services rendered.
- Notifying individuals of any alterations to goods and/or services that may impact them.
- Conducting direct marketing initiatives.
- Enhancing marketing effectiveness.
- Optimizing our websites to ensure efficient content delivery.
- Monitoring website and/or app activity to discern usage patterns.
- Performing statistical analysis and market research.
In all instances where we process your data for the aforementioned reasons, we prioritize your data rights. Should you wish to object to such processing, please refer to the details provided below on objecting to processing.
Who will we share your data with?
To accomplish the outlined objectives for which we will process your personal data, it may be necessary to share this information with various third-party entities, such as third-party data processors, to establish essential resources.
Zeerba ensures that your personal data is not shared with third parties for their independent use, including:
- Selling your data
- Sharing your data with third parties for marketing purposes
Zeerba may transfer your personal data to another data controller within the Zeerba Group for similar purposes as those outlined above.
Any third party employed by us, who must access our data to fulfill their function, will be strictly prohibited from utilizing any of that data for purposes unrelated to the aforementioned objectives.
Where will my data be stored?
As part of our standard operations, Zeerba may transfer your personal data to the United States, a third country. In doing so, we have implemented specific safeguards to ensure the security of your information:
- Verification of GDPR compliance for all third-party organizations we engage with.
- Obtained written agreements confirming that personal data processing will solely serve the purpose outlined in the main contract.
Zeerba utilizes products and services from third-party organizations that may transfer personal data outside the US Commission's approved countries. To maintain security standards, we have enacted the following measures for any third-party data controllers or processors engaged by Zeerba:
- Ensured GDPR compliance for all third-party organizations.
- Obtained written agreements confirming the restricted use of Personal Data solely for the services outlined in the main contract.
Data Retention
Consent:
At Zeerba, we uphold the principle of informed consent when processing your data. If our data processing relies on your consent, we will retain your personal information for as long as we have your explicit consent to do so. (For information on withdrawing consent, please refer below.)
Legitimate Interests:
When our data processing is justified by legitimate interests, Zeerba will retain your personal data for as long as it aligns with those interests. (For details on withdrawing consent, please see below.)
Automated Decision-Making:
Zeerba utilizes automated decision-making processes or profiling to tailor relevant offers based on your purchasing or browsing behavior. This enables us to provide you with personalized recommendations that match your interests.
Your rights, Our obligation:
At Zeerba, we hold your rights as a natural person in high regard, and it's our solemn duty to uphold them with utmost responsibility. We are dedicated to serving your legal entitlements with the utmost respect.
Withdrawal of Consent:
Should you decide that you no longer wish for us to possess or utilize your personal information, you have the right to withdraw your consent at any time. To do so, kindly send an email to legal@zeerba.com, specifying your preferences. Upon receipt of your withdrawal request, we may reach out to confirm the details.
The withdrawal of your consent will not affect the lawfulness of the data processing conducted before your withdrawal.
The Right to Access:
You have the privilege to ascertain whether we are processing your personal data and to receive comprehensive information about those processing activities. Should you wish to access the personal data we hold about you, please reach out to us via email at legal@zeerba.com
The Right to Erasure ('Right to be Forgotten'):
You possess the right to request the deletion of all personal data we hold about you, and we are obliged to respond promptly to such requests. While certain conditions apply to this right, we endeavor to address 'Right to be Forgotten' requests within 30 days of receiving them.
The Right to Rectification:
Ensuring accuracy and completeness in your data is paramount to us. Should you detect any inaccuracies or omissions in the information we hold about you, you have the right to request rectification. We commit to addressing such requests promptly and diligently.
The Right to Restriction:
You possess the right to limit the processing of your personal data, ensuring it occurs only with your explicit consent or for lawful purposes. We respect your autonomy in controlling how your information is utilized.
The Right to Objection:
In alignment with the fundamental principles of democracy, you retain the right to voice objections regarding the use of your personal data. Your freedom to object to our data processing practices is acknowledged and respected.
The Right to Portability:
Afforded to you by law, the right to data portability empowers you to request the transfer of your information to another service provider of your choosing. We are obligated to facilitate this transfer upon your request.
The Right to Complain:
Our commitment to maintaining exceptional standards necessitates your confidence in us as an organization. We encourage you to first bring any concerns or complaints to our attention, allowing us the opportunity to address and resolve them effectively.